Audience Farming to ROA (Return on Attention) – Ep 64

In this 64th episode of Live Podcast Tips with Rob Greenlee on April 24th, 2025, we dive deep into the modern strategy of “Audience Farming”—a smarter, data-driven approach to building and nurturing a loyal podcast or online show audience to an Return on Attention (ROA).

Rather than chasing random views or listens, audience farming is about planting content with intention, testing what works, and optimizing based on real engagement data. Rob explores how creators today can use AI tools, attention analytics, and iterative testing to unlock sustainable growth across platforms.

You’ll learn:

-How to use A/B testing for titles, thumbnails, and descriptions to drive higher click-through rates

-Why analyzing attention timelines and listener drop-off points can help you restructure episodes for stronger retention

-The role of metadata and keywords in discovery and how to update them for better algorithmic visibility

-How AI is changing audience personalization, behavior prediction, and content feedback loops

-Why community interaction and engagement channels are the “fertilizer” of long-term audience development

Rob also shares real-world case studies of how one word, color shift, or thumbnail tweak has led to massive growth—and how you can apply those same strategies to your content today.

Whether you’re just starting out or looking to level up your podcast or show’s reach, this episode will help you build smarter, more intentional audience growth systems that evolve with the latest tech and insights.

Connect with Rob Greenlee:
Website: https://robgreenlee.com
X/Twitter: https://x.com/robgreenlee
Instagram: https://instagram.com/robwgreenlee
YouTube: https://youtube.com/@robgreenlee

Watch & Listen:
Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511
Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908
Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt
Watch Video & Listen to Audio via Adore Website: https://AdoreNetwork.com

Want to create live audio and video show streams like this?
Support Spoken Life by checking out StreamYard: https://streamyard.com/pal/d/5606177711325184